Salesforce has introduced exciting new solutions for retailers with Agentforce for Retail and Retail Cloud, designed to enhance productivity and revolutionize the shopping experience by seamlessly integrating in-store and digital interactions.
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Agentforce for Retail – Transforming Productivity with Digital Labor
This AI-powered solution comes with pre-built skills for tasks like order management, guided shopping, appointment scheduling, and loyalty program creation. These digital agents take over routine processes, enabling retailers to focus on creating impactful shopper interactions while reducing costs and scaling personalization.
Agentforce’s commerce skills empower customers to modify orders, update shipping details, and inquire about order status via their preferred channels. Guided shopping capabilities allow personalized product recommendations using natural language, while appointment scheduling and loyalty promotion creation simplify processes for both employees and shoppers.
Retail Cloud – A Unified Platform for Seamless Shopping Experiences
Salesforce has also unveiled Retail Cloud with Modern POS, a cloud-based system that integrates online and offline shopping data. This unified platform equips store associates with tools like clienteling, inventory management, endless aisle, and omnichannel fulfilment, ensuring personalized service at every touchpoint.
Thanks to secure offline capabilities, the mobile POS design allows associates to assist shoppers anywhere, even during internet disruptions. Features like mixed cart functionality and omni-channel fulfilment provide shoppers with flexible delivery and exchange options. Additionally, built-in Salesforce integrations enable retailers to access customer insights, manage orders, and synchronize carts effortlessly.
Retail executives often face productivity challenges due to fragmented systems, with associates needing to log into multiple platforms daily. Salesforce’s solutions address this issue, giving teams a real-time view of customer activity, driving efficiency, and boosting sales.
Salesforce’s research highlights that 81% of retail executives struggle with inefficient technology draining productivity. Agentforce and Retail Cloud aim to address these challenges by providing employees with a unified, near real-time view of customer activity, improving efficiency and boosting sales.
These innovations will be available in early 2025, with Agentforce’s guided shopping and order management skills launching in March and Retail Cloud with Modern POS rolling out in April.
