Salesforce has announced the launch of the Connected Vehicle App, which will help automakers build and deliver safer, more personalized driver experiences. Connected Vehicle is part of Salesforce’s Automotive Cloud and is designed to give automakers a faster and easier way to roll out new services and features to drivers.
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What is a Connected Vehicle?
Connected Vehicle is a cloud-based platform that provides automakers with a unified, intelligent digital foundation to help them reduce development time and roll out features and updates faster than ever. The app lets automakers easily integrate their vehicle, Internet of Things (IoT), driver, and retail data from various sources to enhance driver experiences and keep vehicles running smoothly.
How Connected Vehicle App Help?
Connected Vehicle App provides a single console and ready-to-use set of industry-specific and low-code/no-code development tools, which helps automakers roll out new services and features to drivers faster. Let’s see more about it:
Vehicle Health Monitoring
- Proactive Maintenance: Tracks essential vehicle data to identify potential issues early.
- Automated Service Scheduling: Automatically adds tasks to upcoming service appointments.
- Enhanced Driver Safety: Alerts drivers to potential problems, preventing breakdowns and ensuring safety.
Remote Vehicle Actions
- Efficient Service: Allows service representatives to remotely control vehicle features.
- Faster Roadside Assistance: Reduces downtime for drivers during roadside events.
- Improved Customer Experience: Provides convenience and reduces stress for drivers.
Telematics Data Analysis
- Real-Time Insights: Monitors and analyzes telematics data for immediate action.
- Safety Alerts: Proactively warns drivers of critical safety concerns.
- Preventive Maintenance: Identifies potential issues before they become problems.
Vehicle Data Visualization
- Comprehensive Overview: Presents a detailed view of all connected vehicle components.
- Informed Decision-Making: Empowers sales, service, and retail teams with accurate information.
- Enhanced Customer Service: Enables teams to provide better support and assistance.
Enable branded offers
- Targeted Promotions: Delivers relevant in-car offers based on driver preferences.
- Enhanced Driving Experience: Enriches the driving experience with personalized features.
- Increased Revenue: Generates additional revenue through targeted marketing.
In-Vehicle Purchasing
- Convenient Transactions: Allows drivers to make purchases directly from their vehicles.
- Time-Saving: Reduces the need for external payments and stops.
- Enhanced Customer Satisfaction: Provides a seamless and convenient experience.
Connected Vehicle & Einstein 1 Platform
Connected Vehicle App is developed on the Automotive Cloud, supported by the Einstein 1 Platform. This allows automakers to harness connected vehicle, driver, and IoT data to create improved driving experiences and leverage reliable AI to provide key insights and summaries within the workflow for customer-facing teams. New features empower automakers to:
- Unified Data Management: Data Cloud for Automotive combines structured and unstructured data from various sources, such as telematics and charging networks, into a unified model. This simplifies monitoring, analysis, and understanding of vehicle performance and driver experiences, enabling proactive responses and improved customer satisfaction.
- AI-Powered Vehicle Health: Connected Vehicle Summary uses AI to create quick overviews of vehicle health, offering recommendations for resolving issues and optimizing performance. It also suggests actions like scheduling inspections or identifying potential upgrades.
- Driver Interaction Overview: Interaction Summary provides a clear, concise history of customer interactions for sales and service teams, while Warranty Summary offers instant access to warranty details, including open cases and work orders.
Empowering Automakers with Custom Data Integration
Connected Vehicle App is designed to be flexible and scalable, so it can be easily integrated with existing systems and data sources. This means that companies can bring their data into the platform and use it to power their connected car features and services.
End Note
With Connected Vehicle, Salesforce is driving the future of automotive innovation, empowering automakers to deliver safer, more personalized driving experiences faster than ever before. As the automotive landscape continues to evolve, this powerful new application positions automakers at the forefront of connected technology, ensuring they can meet and exceed the growing expectations of today’s drivers.
Embrace the future of driving with Salesforce’s Connected Vehicle and take the next step towards revolutionizing the automotive experience.
Transform your connected vehicle vision into reality with a partner who’s as committed to your success as you are. Opt for a Salesforce consultation today to drive your innovation forward!
