Top 10 Salesforce AppExchange Apps for Marketing Team

Effective marketing today means managing campaigns, leads, content, and analytics—all while ensuring alignment with sales and customer success. Without the right tools, marketing teams can struggle with fragmented data, inefficient workflows, and missed engagement opportunities.

With these Salesforce apps for marketing team, businesses can centralize marketing operations, automate tasks, and gain deeper insights into campaign performance. These tools help teams work smarter, reach the right audience faster, and maximize ROI from every interaction.

Explore more: How to Choose the Right Salesforce AppExchange App – A complete guide to picking the best app for your needs.

10 Best Salesforce Apps for Marketing Team

1. Pipeline Generation for Salesforce

Qualified is an AI-powered pipeline generation platform built for Salesforce, enabling marketing teams to engage website visitors in real-time and convert them into a qualified pipeline instantly.

• Deploy Piper, the 24×7 AI SDR, to automate inbound lead conversations across chat, email, voice, and video.
• Integrates natively with Salesforce to streamline hand-offs and CRM updates without added effort.
• Use AI Signals and Offers to surface buying intent and deliver personalized conversion experiences.
• Schedule meetings, nurture leads, and accelerate pipeline growth—all from a single AI-driven platform.

Priced at $3,500/company/month. Find more details on AppExchange.

2. Titan Forms

Titan Forms empowers marketing teams to build no-code Salesforce forms, generate documents, and create secure web apps—fast-tracking projects and eliminating development bottlenecks.

• Create dynamic, branded forms with real-time Salesforce integration, conditional logic, and payment support.
• Automate document generation across standard and custom objects with bulk merge, barcodes, and e-signature integration.
• Launch portals and CMS-ready web apps with built-in login, pre-fill, and scheduling features.
• Compliant with HIPAA, GDPR, ISO27001, and 21 CFR Part 11—trusted by 1500+ organizations globally.

Find more details on AppExchange.

3. Survey Force

Survey Force is a free Salesforce-native app that helps marketing teams capture customer feedback through surveys, directly linked to Contacts or Cases for deeper insight.

• Create surveys with drag-and-drop ease using single-select, multi-select, and free-text questions.
• Distribute surveys via Salesforce email templates or public Sites to reach your audience quickly.
• Analyze results using native Salesforce reports and dashboards to uncover trends and satisfaction drivers.
• 100% Lightning-ready and ideal for feedback collection across customer journeys—no external tools required.

Free. Find more details on AppExchange.

4. Marketo Sales Insight

Marketo Sales Insight is a native Salesforce app that empowers reps to focus on high-intent leads and take action at the right moments—boosting conversions with smart, timely engagement.

• Identify top prospects instantly with Best Bets and Watch Lists that surface the hottest leads and opportunities.
• Track Interesting Moments like email opens, website visits, and key buyer signals in real-time.
• Collaborate across sales, marketing, and leadership via Chatter on strategic deals and lead activity.
• Native to Salesforce CRM—no added tools or training required for setup or use.

Free. Find more details on AppExchange.

5. ActiveCampaign

ActiveCampaign integrates seamlessly with Salesforce to deliver powerful marketing automation, empowering teams to convert more leads with personalized email, SMS, and campaign workflows.

• Use Salesforce data to trigger timely, personalized marketing emails, SMS, and chat outreach.
• Automate lead nurturing, follow-ups, and audience targeting across the entire customer journey.
• Sync leads, contacts, opportunities, and custom fields between Salesforce and ActiveCampaign in real time.
• Trigger marketing flows from Salesforce Opportunity Stages and creates custom lead scoring models.

Priced at $149/company/month. Find more details on AppExchange.

6. AppExchange Dashboard Pack

The AppExchange Dashboard Pack offers a fast and free way to gain real-time visibility across sales, marketing, and service functions—all from within Salesforce.

• Instantly access 7 prebuilt dashboards covering pipeline, campaign performance, support metrics, and more.
• Monitor Salesforce usage, adoption, and team activity to drive CRM engagement.
• Get actionable insights without custom setup—install once and start tracking.
• Perfect for managers seeking a 360° view of business performance across departments.

Free. Find more details on AppExchange.

7. Lead Scoring

Lead Scoring helps marketing and sales teams work smarter by ranking leads based on who they are and what they do—so reps focus on the highest-value prospects first.

• Score leads using up to 200 criteria based on firmographics and profile data.
• Assign points for campaign engagement with up to 450 behavioral rules.
• Automatically categorize leads as A, B, or C based on their total score.
• Align sales and marketing ownership through clear lead prioritization—no guesswork required.

Free. Find more details on AppExchange.

8. Inxmail

Inxmail brings powerful, personalized email marketing into Salesforce, enabling marketing teams to run dynamic, data-driven campaigns directly from the Sales Cloud.

• Create highly personalized, pixel-perfect email campaigns tailored to customer lifecycles and Salesforce data.
• Automatically sync leads, contacts, and campaign responses between Inxmail and Salesforce.
• View live campaign stats and subscriber insights within Salesforce for real-time performance tracking.
• ISO 27001 certified, EU-hosted, and backed by a reliable infrastructure with no mailing limits.

Priced at €80/company/month. Find more details on AppExchange.

9. Typeform

Typeform for Salesforce transforms engaging, user-friendly forms into powerful lead capture tools—automatically creating records and syncing data for faster follow-up and better personalization.

• Convert form responses into Salesforce leads, contacts, opportunities, or cases—automatically and in real time.
• Map responses to custom fields, including Ratings, Matrix, and NPS questions, for deeper lead insights.
• Personalize follow-ups with dynamic forms pre-filled with existing Salesforce data.
• Streamline lead prioritization and qualification through structured, data-rich form inputs.

Free. Find more details on AppExchange.

10. Marketing Cloud Quip Live App

The Marketing Cloud Quip Live App unites campaign planning, content collaboration, and performance tracking—enabling marketing teams to move faster, stay aligned, and deliver better results together.

• Preview Content Builder assets and collect instant feedback—all from within Quip.
• Track campaign and journey performance with live Marketing Cloud data embedded in Quip.
• Share real-time insights, tag collaborators, and avoid switching between tools.
• Empower cross-functional teams to plan, review, and iterate from any device, anytime.

Free. Find more details on AppExchange.

End Note

Running a high-impact marketing operation becomes easier with Salesforce apps for marketing team that automate workflows, enhance targeting, and provide real-time campaign intelligence. These apps help improve efficiency, team collaboration, and customer engagement across all channels.

By integrating these apps into your Salesforce environment, marketing teams can streamline their efforts—from lead nurturing and content delivery to ROI tracking and performance reporting.

If you’re looking for a custom-fit solution, explore our Salesforce App Development Services to create a marketing app tailored to your unique business goals.