Technology leader Salesforce has announced a strategic partnership with Indian cricketing legend Rahul Dravid as part of the Company’s first ad campaign in India – “We help Indian businesses grow“. The collaboration aims to inspire and empower Indian businesses to achieve their full potential through innovative technology solutions.
Dravid, known for his unwavering determination, leadership, and strategic thinking, is a perfect fit for Salesforce’s brand. The partnership will highlight how Salesforce’s CRM and cloud-based solutions can drive growth, improve customer experiences, and foster innovation.
Nipun Sharma, Senior Director – Marketing, Salesforce India, said, “Rahul Dravid’s achievements in cricket align perfectly with our brand’s goal of empowering businesses to achieve excellence. His leadership and trust make him the ideal choice for Salesforce in India. Just as he inspired champions, we empower businesses to transform their operations and achieve extraordinary success.”
Rahul Dravid expressed his excitement about the partnership, stating, “I’ve always believed that strong values and a commitment to excellence are key to success, both in sports and in business. Salesforce’s focus on innovation, customer success, and giving back to the community aligns with my own principles. With platforms like Salesforce, Indian businesses have the tools to scale up, compete globally, and make a significant impact.”
Sambit Mohanty, Creative Head (North & South), McCann Worldgroup, commented on the campaign’s creative approach, saying, “We knew we could shake things up a bit and deliver a surprise for B2B communication. And for a brand like Salesforce, it’s impressive that they were open to new ideas. Getting Rahul Dravid on board was a game-changer. We aimed for a fresh, quirky, and clean approach, and we believe we’ve delivered so.”
