Salesforce CPQ, formerly known as Steelbrick CPQ, was acquired by Salesforce in 2015
Ever feel like your sales reps spend too much time wrestling with quotes? Manually configuring products, calculating prices, and generating documents can be a real drag on productivity. Here’s where Salesforce CPQ (formerly SteelBrick CPQ) comes in.
This blog will explore the key features, benefits, and importance of Salesforce Steelbrick CPQ for modern businesses.
Table of Contents
What is Salesforce Steelbrick CPQ?
Salesforce Steelbrick CPQ is a cloud-based software solution designed to streamline the sales process by automating the creation of quotes, proposals, and orders. CPQ stands for Configure, Price, Quote, and this tool helps businesses manage these critical sales functions efficiently. By integrating seamlessly with Salesforce CRM, CPQ ensures that sales teams have the tools they need to deliver accurate quotes quickly and efficiently.
Key Features of Salesforce Steelbrick CPQ
1. Configuration Management: Salesforce Steelbrick CPQ enables sales teams to configure complex products and services effortlessly. Users can select from various options, features, and components to create customized solutions that meet customer needs. This ensures that every quote is accurate and tailored to the customer’s specific requirements.
2. Automated Pricing: One of the standout features of CPQ is its ability to automate pricing. The system uses predefined pricing rules, discount structures, and approval workflows to ensure that prices are accurate and consistent. This reduces the risk of errors and ensures that sales reps do not have to spend time manually calculating prices.
3. Quote Generation: CPQ simplifies the creation of quotes by automating the process. Sales reps can generate professional-looking quotes with just a few clicks, complete with product descriptions, pricing details, and terms and conditions. This speeds up the sales cycle and enhances the customer experience.
4. Approval Workflows: To maintain control over pricing and discounts, CPQ includes robust approval workflows. Managers can set up approval processes that ensure all quotes meet company guidelines and pricing policies before being sent to customers. This helps prevent unauthorized discounts and ensures compliance with company standards.
5. Integration with CRM: CPQ integrates seamlessly with CRM, providing a unified platform for managing customer relationships and sales processes. This integration ensures that all customer data is up-to-date and accessible, enabling sales teams to make informed decisions and provide personalized service.
6. Reporting and Analytics: CPQ includes powerful reporting and analytics tools that provide insights into sales performance, quote conversion rates, and pricing trends. These insights help businesses identify opportunities for improvement and optimize their sales strategies.
Benefits of Salesforce Steelbrick CPQ
1. Increased Efficiency: Automating the CPQ process significantly increases the efficiency of sales teams. Sales reps can create accurate quotes quickly, reducing the time spent on administrative tasks and allowing them to focus on selling.
2. Improved Accuracy: Manual quoting processes are prone to errors, which can lead to costly mistakes. CPQ eliminates these errors by automating pricing calculations and ensuring that quotes are accurate and consistent.
3. Enhanced Customer Experience: With CPQ, sales reps can provide customers with accurate, professional quotes promptly. This improves the customer experience and increases the likelihood of closing deals.
4. Better Pricing Control: The approval workflows and pricing rules in CPQ help businesses maintain control over pricing and discounts. This ensures that quotes are compliant with company policies and prevents unauthorized discounts.
5. Scalability: It is designed to scale with your business. Whether you are a small startup or a large enterprise, the system can handle your growing needs and support your sales processes.
Is Salesforce CPQ Right for You?
If you’re looking to:
- Shorten sales cycles
- Improve quote accuracy
- Boost sales rep productivity
Then Salesforce CPQ is a perfect fit. It’s ideal for businesses with:
- Complex product offerings
- Variable pricing structures
- Large sales teams
Transform your sales with Salesforce CPQ. Contact us for expert Salesforce CPQ consulting today!
