April 25, 2024 – Salesforce announced the launch of the Zero-Copy Partner Network, a global initiative designed to revolutionize data integration for Customer 360 experiences. This network brings together leading technology and solution providers to build secure, bidirectional zero-copy integrations, empowering businesses to unlock the full potential of their data and drive a deeper understanding of their customers.
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Breaking Down Data Silos: A New Era of Data Integration
In today’s digital landscape, companies often struggle with fragmented data residing across various systems. This hinders their ability to gain a holistic view of their customers, impacting decision-making and customer experience. The Zero-Copy Partner Network addresses this challenge by enabling seamless data access without the need for copying or movement. This eliminates the complexities of traditional extract, transform, and load (ETL) processes, offering a more efficient and cost-effective approach to data integration.
Zero-Copy Partner Network Support for Data Warehouses and Data Lakehouses
The network boasts a lineup of industry leaders, including Amazon Web Services (AWS), Databricks, Google Cloud, Snowflake, and Microsoft. These partners are committed to developing zero-copy integrations for Salesforce Data Cloud, providing customers with a secure and cost-effective way to connect and utilize all their data.
Salesforce is further expanding zero-copy support for open data lakes and Lakehouse’s built-on open table formats like Apache Iceberg. This allows businesses to leverage their existing data infrastructure seamlessly with Salesforce Data Cloud. Additionally, the Zero-Copy Partner Network welcomes Salesforce ISV partners who are building new Zero-Copy Data Kits to enrich Data Cloud with valuable new datasets.
Unlock New Data & Insights: Powering Customer-Centric Decisions
Zero-copy integration offers a multitude of benefits for businesses:
- Real-Time Data Access: Teams can access live data residing in external systems directly within Salesforce, eliminating the need for time-consuming data replication. Changes in the source data are instantly reflected within Salesforce, ensuring everyone works with the most up-to-date information.
- Actionable Insights: Unlocked data within Data Cloud fuels actionable insights. Imagine automated triggers based on customer behavior, or service reps receiving real-time notifications in Slack when a shipment faces delays. This empowers businesses to react quickly and deliver personalized customer experiences.
- Trusted AI Foundation: Data Cloud provides a foundation for trusted AI. By unifying and cleansing data, businesses ensure AI models operate on the most accurate information, unlocking the full potential of large language models (LLMs) for faster and more cost-effective results.
Salesforce on Building a Collaborative Future
“With this global ecosystem of partners, companies can access all of their data, no matter where it resides, and unlock the power of all of that data within Salesforce — creating more personalized customer interactions and establishing a foundation for trusted AI, in less time and at lower cost,” said Brian Millham, President and Chief Operating Officer at Salesforce.
A Secure Foundation for Data-Driven Decisions
Zero-copy partner networks eliminate the need for manual data movement, preserving data lineage and simplifying security management. Since data remains in its original location, centralized access control ensures robust security practices.
Grounding Generative AI: Unleashing the Power of Unified Data
The ability to connect to both structured and unstructured data through zero-copy integrations empowers businesses to leverage unified data within any AI prompt sent through the Einstein Trust Layer. This allows for the deployment of trusted, relevant generative AI across Salesforce applications without the need for complex LLM fine-tuning.
A Unified Approach to Customer Understanding
Despite juggling multiple systems, only 28% of applications are typically connected, leaving businesses grappling with data fragmentation. A unified, 360-degree view of the customer is crucial for understanding the complete customer journey. Salesforce Data Cloud with zero-copy integration bridges this gap by allowing businesses to keep their data in its original location while integrating the metadata. This unlocks the power of all data within Salesforce, enabling a cohesive customer view that empowers sales, service, and marketing teams to collaborate effectively, act on insights, and ultimately deliver exceptional customer experiences.
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Salesforce Data Cloud with zero-copy integration empowers businesses to break down data silos, unlock actionable insights, and build a foundation for trusted AI, all while fostering a more collaborative and customer-centric approach.
To learn more about how zero-copy integration can benefit your business, reach out to a Salesforce consultant.
