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Salesforce Health Cloud and the Rise of Healthcare CRM

Salesforce Health Cloud is rapidly emerging as the command center for modern healthcare organizations. In 2025, the platform is at the heart of six defining industry shifts, from explosive growth in healthcare CRM adoption to AI-driven automation, FHIR-first interoperability, and digital-first patient engagement. Providers and payers are no longer treating Health Cloud as a back-office tool but as a strategic enabler of hybrid care journeys, outcome-driven analytics, and enterprise-grade compliance.